Creative Ways To Create High-Quality, Evergreen Blog Content
Creative Ways Investing time, effort, and money on bad content that doesn’t work is like throwing all three resources away.
Instead, make sure your budget goes toward evergreen content that remains relevant long after publication.
Not only that, make sure these blogs are of the highest quality you can manage.
Evergreen content isn’t tied to a season, news cycle, trend, or fad.
Instead, this type of content contains information that remains true, relevant, and useful in the long run.
When you add quality to the mix, evergreen content will continue to attract traffic and leads for months, or even years, afterward.
According TO Google’s SEARCH QUALITY EVALUATION GUIDELINES, HIGH-QUALITY CONTENT HAS THE FOLLOWING CHARACTERISTICS:
Extremely Useful – Useful content serves a purpose for the reader. I should DO something for them. This can be as simple as providing info on a topic they want to learn about, or as complex as solving a specific problem for them.
High Relevancy: Creative Way The relevance of the content is crucial. If your satisfied isn’t relevant to the reader’s search intent for the keyword you’re targeting, it won’t rank. Period.
Strong E-A-T: Google wants vetted experts who know the search results, not clueless non-experts who just want to rank. Proof of your E-A-T (Experience, Authority, Trustworthiness) is non-negotiable with quality content.
Find Useful And Relevant Topics That Your Audience Will Want To Read
What should you write about once you’ve decided to release quality evergreen content?
Random themes are not enough. Those linked to highly competitive, high-volume keywords will also not work.
Instead, to get the best return on investment, you should focus on:
Useful and highly relevant to the needs and interests of your audience.
Linked to low competition keywords and SERPs to dive into.
Of course, for this to work, you need to know and understand your target audience before you can dive into finding the topics they’re responding to.
Once you consume a clear image of your ideal customer, you can do more research to find these useful and relevant topics associated with your keywords:
Start with general keywords or subject areas related to your industry, product or service. Since this is just a initial point, you can collect these ideas from your head. (For example, “SEO” is a good broad topic.)
Think about what your spectators needs/ Creative Ways wants to know about your chosen topic/keyword. Remember, this knowledge should help you or improve your life in some way.
Example: Maybe I’m a technical SEO professional who helps clients optimize their websites. These clients could benefit from learning about the basics of SEO to help them find the basics. Just like that, I came up with a keyword to research: “SEO Basics.”
Use Keyword Investigation Tools To Find Out How Competitive That Term Is And If You Could Rank For It.
Look at where your online audience marketing lives to find out if that’s the language they use to poll Google on the topic.
Using Answer the Public, I find many relevant questions that users ask about the example keyword. I can type the most relevant ones into my keyword research tool to review.
Write Evergreen Content
While current events are popular over a period of time, evergreen content is always relevant over time and less likely to quickly become stale.
Evergreen content is not time sensitive, so it remains valuable and always interesting to your readers.
Target your evergreen content at beginners on topics highly relevant to your niche. Use a variety of formats, including videos, infographics, SlideShare presentations, images, and blog posts.
Here are some examples of evergreen content:
Recommended course of action
tips and tricks
The benefits of writing evergreen content include backlink building, reduced bounce rates, and higher search engine rankings.
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