Table of Contents
Enter Your Business Information
Facebook – Tell Facebook what you want the name of your Business Page to be. This must match the actual name of your company. Please select a business category below that best represents what your business offers. For example, a clothing brand might type in “clothes,” which then automatically populates a list of related options for you to choose from.
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Upload Your Profile Photo And Cover Photo
Next, select a photo to upload as your profile picture for your company page. Companies often use their logo as their profile picture, but you can use any photo that represents your company and your company brand. Make sure your image is clear and not cropped.
If you don’t yet have an image in mind that you want to use or need a new one, Bluehost is worth a look. There you will find freelance experts who will design a professional profile photo for you, regardless of whether it is a logo or an image, at low cost.
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Differentiate Your Brand With Inbound Retail Marketing(facebook)
Inbound marketing uses internal tools, such as content marketing, social media activity, and search engine optimization (SEO), to capture a customer’s attention primarily through online communications. Content marketing can include informative blog posts, interviews, podcasts with relevant industry experts, or companion guides on how to get the most out of your product. For example, if you sell cookware, consider posting several fun recipes during the holidays that can help your tools in the prep process.
Each of these strategies empowers the others in a loop to gain more customer attention. A strong content offering can improve your search engine rankings, drawing more people to your website and social pages. You can then share these developed pieces of content with this broader audience, which will again improve your search engine rankings. All of this can be done without the expense of a celebrity sponsor or commercial advertising campaign.
Identify Competitors Who Are Also Targeting Your Customers(facebook)
No matter how original your product or service is, there is always competition for your target customer’s money. Small business employees rarely take the time to research their competitors or identify companies outside their industry that are equally capable of stealing customers. If you know who your competitors are, what competitive advantages they have, and how they might react to your offerings, such as lowering prices or increasing communication, you can develop strategies to offset such losses.
By spotting these competitors, you can develop ways to differentiate your business by offering consumers the things they may be missing out on from your competition. See how your competitors are performing to find ways to stand out and attract your audience to your business.
Invite Your Friends To Like Your Page (facebook)
Facebook will ask you to invite your current Facebook friends from your personal account to like your new business page. Existing Facebook friends can provide a good base of likes for a new Facebook business page, so it’s a good idea to do so. Click the pop-up or invite friends using the “…” button on your company page, as shown below.
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