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01 Apr 2023

Instagram Organic Growth Strategies To Build Your Brand

Consistency Is Key

Instagram Let’s make sure we learn the basics first. To create an Instagram account, you can’t put all your eggs in the proverbial basket and hope that one post will go viral. Most posts don’t go viral, which means you need to find a better way to show your posts to your target viewers.

Take a look at your placement schedule, posting frequency, and content quality. What are you doing Well And Where Can You Improve?

In our annual research on the best times to post on Instagram, we found that around mid-morning (Central Time) was the peak time for every industry. If you’ve never researched your core posting hours, these timeframes are a good place to start.

To dig deeper, check out our best articles for a breakdown of multiple industries, or refine your niche further with a data-driven approach. Sprout Social’s ViralPost feature makes your research easy and algorithmically suggests peak times when you’ll have the highest engagement based on past analytics. This can be a huge time saver if you want to post frequently and consistently to grow your Instagram organically.

Regular posting gives your followers the expectation to look onward to the next post. Larger makes will post multiple times a day, while small dealings may only post a few times a week. Whatever you commit to, just make sure it’s a consistent schedule to set your audience’s expectations.

And finally, consistency of content quality is very important. There’s a lot more noise in Instagram feeds these days and you need to stand out. Below average or stock photos don’t help increase Instagram followers as much as those who create their own interesting content.

 Invest In Content Production And Content Diversity

Engagement is no longer limited to posts in the feed. Instagram now includes metrics for new types of content, like replies to stories, IGTV episode views, and story mentions. With an ever-increasing variety of content types like Instagram Reels, there are more opportunities to increase your meeting rates and so your organic Instagram growth.

If you’ve only created In-Feed posts or tried Stories sporadically, we recommend committing to a few Stories a week to establish consistency and plan content for them. With a diversity of ways to use Stories as a method of increasing Instagram followers, it’s an opportunity to see what’s resonating with your audience.

Run Promotions And Contests On Instagram

The public loves freebies, discounts, and giveaways, and that’s probably not going to change no matter what new developments come out on social media. But what marketers publish is not always what consumers want. This discrepancy means that advertisers are missing out on social content creation opportunities.

The Sprout Social Index, Edition XIV: Realign and Redefine found that 72% of consumers want discounts or special offers posted on brands’ social media. In contrast, only 18% of marketers believe discounts are needed on social media. This mismatch in expectations means there is room for growth to give customers what they want.

To increase your followers and increase your brand presence on Instagram, run contests and promotions. Make one of the giveaway requirements a follow for your band and any other brands you work with, and tag your friends for more exposure. If you are consistent with your gifts, e.g. B. monthly or quarterly, your followers are more likely to stick around and look forward to the next one.

4. Reschedule Content Instagram

Rescheduling or reposting someone else’s Instagram content is a great way to grow your following and build co-marketing relationships.

But unlike Twitter and Facebook, Instagram doesn’t have a “share” or “repost” button. Also, if you share someone else’s work on your account, you risk copyright infringement.

On Instagram, you must follow the reschedule etiquette. By republishing someone else’s content, you can attribute the original creator. Never share the work of a expert designer, creator, or photographer. Build a relationship with the brands whose content you want to rewrite. Then ask beforehand if you can republish your content.

To get around the lack of a one-click button to enable posting, you can use free apps like Repost for Instagram. With it, you can immediately repost or save posts for later.

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